Are we stuck in outdated thinking about formal agency evaluation programs? Annual reviews are valuable — but there are smarter, more flexible ways to keep a pulse on your agency relationships throughout the year. Discover agile approaches that marketing procurement leads and agency management teams can use to get fresher, more actionable insights from their agency evaluations.

Richard Benyon, CEO of Alliansis, joins Darren Woolley of TrinityP3 to discuss the role of technology in agency evaluation and relationship management. They explore structured feedback, 360-degree evaluation, the pitfalls of one-way scorecards, and how purpose-built tools are transforming the way marketing procurement teams manage their agency relationships.

Agency evaluations are only as valuable as the action they inspire. Assessments are a starting point — the real work is in what happens next. Discover how marketing procurement leads and agency management teams can use structured action plans to drive meaningful improvements, strengthen client-agency relationships, and ensure evaluation findings translate into real change.

Evaluating agency relationships is critical for marketing procurement leads, marketing directors, and agency management teams — but the tools available are often too simple or too complex. Generic survey platforms like SurveyMonkey lack the depth to capture what drives agency performance, while enterprise procurement systems are expensive overkill. The Goldilocks solution balances simplicity with powerful insight, helping you simplify your agency evaluation process, make smarter decisions, and build stronger agency partnerships.

No agency is perfect, and no client-agency relationship is without its challenges. But with a structured agency evaluation program, marketing procurement leads and agency management teams can open communication lines, assess performance, identify improvement areas, and forge stronger, more productive partnerships. Discover how formal agency evaluations drive better outcomes for both sides.

Satisfaction scores only tell part of the story. The Customer Effort Score (CES) offers a powerful new lens for evaluating agency relationships — measuring how easy or difficult it is for both sides to get things done. Discover how marketing procurement leads and agency management teams can use CES alongside traditional metrics for a more complete and actionable view of agency performance.

Have you ever been blindsided by an agency relationship that was quietly falling apart? During a busy campaign or project, stakeholders hesitate to raise issues for fear of creating friction. Formal agency evaluation surveys provide a safe, structured channel to surface hidden problems before they escalate — helping marketing procurement leads and agency management teams stay ahead of relationship risk.