About Alliansis

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What's The Issue?

Alliansis has been built by dedicated and experienced practitioners. People who have spent decades inside agency management and saw how much value was being left on the table.

Many organizations managing agency spend and relationships face the same problem: the information they need to make good decisions is scattered across spreadsheets, email threads, ad-hoc surveys, and institutional memory. Scopes get negotiated in isolation. Rate cards sit in folders no one updates. Relationship health is measured by gut feel, until something goes wrong.

The legacy enterprise tools that exist were built for a different era. They take months to implement, require dedicated administrators, and force rigid workflows not complementary to the creative, strategic nature of agency partnerships. Most teams either can’t justify the cost and complexity, or they deploy them and end up working around them anyway.

Meet The Founders

We built Alliansis because we knew this problem from the inside.

Our founding team brings more than 50 years of combined experience in marketing procurement, agency operations, and enterprise SaaS, including the years we spent at Decideware, the platform that defined the agency management category.

When Decideware was acquired by Volaris Group in 2021, it validated the category and its importance to both marketing procurement and agency management practitioners.

Richard Benyon

Richard’s starting point in entrepreneurship was as co-founder of ‘Pharmaceutical Marketing Solutions’, a technology company in Sydney, that became the dominant player in the Australian pharmaceutical CRM vertical, before being acquired by IMS Health (now IQVIA).

Richard then co-founded Decideware in 1999 and built it over 25 years into the go-to enterprise solution for global advertisers including Pfizer, PepsiCo, Johnson & Johnson, Visa, McDonald’s, and Ford.

Richard is a published thought leader in the field, including speaking at indusrty conferences and contributions to multiple ANA and WFA papers.

https://www.linkedin.com/in/rbenyon/

Zorina Crooks

Zorina’s professional background is grounded in enterprise project management, specializing in CRM and marketing technologies. She joined Decideware as Director of Professional Services in 2011 and built the client success and implementation practice that brought the platform to life for Fortune 500 organizations worldwide.

During this time she designed the methodologies, onboarding processes, and governance frameworks that made large-scale global deployments work, and developed the expertise in scope of work, rate card management, and agency evaluation that now informs Alliansis’s product design.

https://www.linkedin.com/in/zorinacrooks/

The Next Chapter

Alliansis is our next chapter. Purpose-built for the way marketing procurement and agency management teams actually work today: faster, more modular, and AI-native from day one.

Three independently deployable modules (Relationship Optimizer, Scope Optimizer, and Rate Card Optimizer) bring structure, data, and accountability to every dimension of the agency relationship. Each one deploys in days, not months. Each one works on its own or as a connected platform. And each one includes AI-powered analysis as a core feature, not a premium add-on.

Agency partnerships are among the most strategic, and most under-measured, investments in marketing. We’re here to change that.