Your Relationship Optimizer – Alliansis
Relationship Optimizer
Build Stronger Agency Relationships
Using Data, Insights and Action
Strengthen your agency engagements with fast, survey-based agency evaluations. AI-assisted analytics help you identify what matters and act faster. Start improving your agency partnerships today with the power and speed of Relationship Optimizer.
The Problem?
Complex creative relationships. Critical media partnerships. Strategic digital ecosystem. These agency engagements drive millions in value, but how often do they underperform or even fall apart? Too often, they’re managed reactively, without structured feedback or with ineffective tools. This causes relationships to slowly deteriorate… until something breaks!
Your Strategic Partnerships Are At Risk. And You Don't Know It Yet.
No Process?
⚙️ No formal relationship evaluation process for critical business partnerships
⚙️ Ad-hoc relationship management based mainly on gut feel
⚙️ Issues only surface in informal reviews, when it's too late
⚙️ No early warning system for relationship breakdowns
Wrong Tools?
⚙️ Generic survey tools require days of setup and manual analysis
⚙️ Bloated enterprise applications that are expensive, and difficult to use
⚙️ More time wrestling with the tools than gaining insights
⚙️ Limited actionable feedback, despite the onerous effort
How Does Relationship Optimizer Work?
Run a Strategic Relationship Evaluation in 3 Steps
1. Create Evaluation
Efficiently build your strategic relationship evaluation, from end-to-end in under 3 minutes.
2. Deploy Survey
Stakeholders are invited automatically via email to provide rating and comment feedback on the relationship.
3. Analyze & Action
Use powerful reports including business intelligence, AI summaries & PowerPoint decks to analyze, meet & take action.
Who Is It For?
Relationship Optimizer Is Perfect For You
If you’re managing agency relationships and you want a clear view of how your critical marketing partnerships are performing, Relationship Optimizer is for you. Also used by professional services firms and technology teams managing strategic vendor relationships.
⚙️ Client-side in marketing procurement, agency management, marketing operations, or brand management.
⚙️ Agency-side in account management, agency leadership, client services, or project management.
⚙️ Agency relationship consultants, fractional CMOs, and marketing procurement advisors.
For all parties in the client-agency relationship, our platform helps you build more collaborative and productive agency partnerships.
What Are The Benefits?
The Business Value of Evaluating Strategic Business Relationships
Effectiveness Growth
As alignment and trust encourages idea sharing, creativity, experimentation, and innovation.
Efficiency Gains
Through fewer escalations, better resource allocation, faster approvals, and reduced rework.
Risk Reduction
Through early identification of communication, alignment and process issues.
Lower Churn
By issue identification, stabilizing key partnerships, and as a result reducing new onboarding costs.
Improved Governance
Through establishing formal, documented, repeatable evaluation and action planning processes.
Why Relationship Optimizer?
Clear, Actionable Feedback on Your Most Critical Strategic Relationships!
Relationship Optimizer is a module in the Alliansis cloud platform for optimizing your agency relationships: creative, media, digital, PR, and MarTech partnerships.
⚙️ It’s designed for ease of use, with a modern survey experience, and powerful AI analytics that highlight the focus areas you need to build action plans that move the needle
⚙️ Featuring cutting-edge capabilities for more advanced requirements: Create and weight your own questions. Automatically create PowerPoint slides. Benchmark partner relationships. Request 360-degree feedback (partner-on-client). Track performance over time. Advanced business analytics. It has it all.
Relationship Optimizer gives you the insights you need to avoid costly surprises and build more collaborative, productive client-agency relationships.
Run a Relationship Evaluation
Relationship Optimizer Plans
Which Option Best Suits Your Need?
1. Team = Simplicity & Sharing
Great for smaller teams where you're interested in working together on evaluations. Best-practice templates, coordinated surveys, and shared results.
2. Creator = Tailor & Configure
Designed for mid-sized organizations when you want to tailor content and to create your own unique question sets. Customizable measures & questions.
3. Enterprise = Power & Control
Perfect for larger companies when you want complete control over all aspects of your evaluation process. Complex reporting requirements, advanced configuration, multi-lingual, and deep analytics.
4. Enterprise+Plus = Bespoke Plan
Customized subscription and services for your unique corporate requirements. Unlimited usage? Professional services bundle? Outsourced program? Contact us today to enquire about Enterprise+Plus
Where To Use Relationship Optimizer
Some Common Usages for Strategic Relationship Evaluation
Marketing
Marketing Agency Relationships
Post-Campaign/Execution Surveys
For Agencies
Marketing Client Relationships
For Consultants
MarTech
MarTech Provider Relationships
Technology & Data
Technology Provider Relationships