Low response rates are one of the most common challenges in agency evaluation programs. From keeping surveys concise and mobile-friendly to communicating purpose clearly and nominating the right participants, these practical strategies will help marketing procurement leads and agency management teams gather richer, more representative feedback from their agency evaluations.

The most valuable insights in any agency evaluation don’t come from scores — they come from comments. But great feedback is harder to write than it looks. Discover what makes a survey comment genuinely useful, how brevity and specificity drive better outcomes, and how to help your teams provide feedback that strengthens client-agency relationships rather than creating friction.