Strategic Relationship Evaluation Made Easy – Alliansis
'Basic' Marketing Question Set
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Marketing Questions
Insights & Intelligence
The agency proactively identifies and leverages emerging market trends, consumer insights, and competitive intelligence to deliver actionable strategic recommendations that drive business growth.
Strategy
The agency demonstrates deep understanding of business objectives and translates them into measurable marketing strategies that directly contribute to organizational KPIs and bottom-line results.
Deliverable Excellence
The agency consistently delivers work products (campaigns, content, media, reports) that meet quality standards, demonstrate creative excellence, and align with brand guidelines and strategic objectives.
Innovation & Insights
The agency brings breakthrough ideas, emerging technologies, industry best practices, and data-driven innovations that differentiate the brand and create competitive advantage in the marketplace.
Account Management
The agency provides account leadership that anticipates needs, resolves issues proactively, maintains deep industry knowledge, and acts as a strategic partner rather than just a service provider.
Communication & Collaboration
The agency maintains proactive, transparent, and structured communication across all levels, uses collaborative tools effectively, and ensures all stakeholders are aligned on project status and strategic direction.
Scope & Project Management
The agency demonstrates disciplined project management, meets agreed timelines, proactively communicates about potential delays, manages scope effectively, and handles change requests with transparency and agility.
Financial Stewardship
The agency provides detailed budget visibility, demonstrates clear ROI on marketing investments, proactively manages costs, and regularly reports on performance metrics tied to business outcomes.