Strategic Relationship Evaluation Made Easy – Alliansis

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Marketing Question Sets

General (Used for 'Basic' Evaluation)

Summary: Evaluates comprehensive agency performance across strategic intelligence, creative excellence, operational efficiency, and financial management. Emphasizes proactive partnership, innovation capabilities, and measurable business impact through disciplined execution and transparent collaboration.

Use Cases:

  • Assessing agency's strategic value through insights, innovation, and business alignment.
  • Measuring operational excellence in deliverables, project management, and communication.
  • Evaluating financial stewardship and ROI demonstration across marketing investments.

Campaign / Project

Summary: Evaluates agency-specific campaign performance across strategic execution, creative impact, and operational excellence. Focuses on the agency's ability to deliver results, manage resources effectively, and demonstrate continuous improvement through data-driven insights and proactive communication.

Use Cases:

  • Assessing agency campaign delivery from strategy through creative execution and results.
  • Measuring agency performance in timeline adherence, budget management, and communication.
  • Evaluating agency's innovation capabilities and commitment to post-campaign optimization.

Production / Execution

Summary: Evaluates production and execution excellence focusing on technical quality, operational efficiency, and resource management. Emphasizes the agency's ability to deliver high-quality assets on time and budget while maintaining rigorous standards and effective vendor coordination.

Use Cases:

  • Assessing technical execution quality and adherence to production specifications.
  • Measuring efficiency in workflow management, asset delivery, and vendor coordination.
  • Evaluating post-production support and overall production budget stewardship.

Agency Type Specific

Summary: Provides specialized evaluation frameworks for each major agency type, recognizing that different marketing disciplines require unique performance criteria. Each agency category features tailored question sets that assess discipline-specific competencies, deliverables, and success metrics.

Use Cases:

  • Creative/Brand Strategy, PR/Communications, and Integrated/Full-Service agencies.
  • Digital/Performance, Media Planning/Buying, Social Media, and Content Marketing agencies.
  • Experiential, Shopper, Influencer, Multi-cultural Marketing, and Digital Production agencies.