Could the Customer Effort Score Transform How You Evaluate Your Agency Relationships?
July 17, 2024
No Comments
Satisfaction scores only tell part of the story. The Customer Effort Score (CES) offers a powerful new lens for evaluating agency relationships — measuring how easy or difficult it is for both sides to get things done. Discover how marketing procurement leads and agency management teams can use CES alongside traditional metrics for a more complete and actionable view of agency performance.