Reimagining B2B Relationship Feedback with Customer Effort Score (CES)
July 17, 2024
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The Customer Effort Score (CES) is revolutionizing the high-value services sector by providing a new perspective on customer experience. Instead of relying solely on satisfaction surveys, CES evaluates the ease of customer interaction. By prioritizing effort over delight, CES aims to simplify client journeys and foster loyalty. This approach uncovers valuable insights by identifying pain points and opportunities for enhancement, resulting in lasting customer satisfaction.