Stop Waiting for the Annual Review: Why Mid-Campaign Agency Check-Ins Catch Problems Earlier
September 22, 2023
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Annual agency reviews are the industry default, but a year is a long time to let problems compound. Borrowing the “retrospective” concept from agile development (short, structured check-ins at natural project milestones) gives procurement teams and agency managers a way to surface issues while there’s still time to fix them. A five-question pulse survey, run at the midpoint of a major campaign, can reveal more about the health of an agency relationship than a 50-question annual review.